The PDRN
Who we are
The Italian brand of cellular regeneration.
Our mission is to bring advanced scientific research into daily skincare, with formulas developed as in the clinical field.
Our DNA
Before Seoul,
There were Italian
laboratories.
We were born from the tradition of Italian pharmaceutical research.
We formulate our products with a rigorous scientific approach, using studied and documented active ingredients.
THE HISTORY
1984
The Italian discovery
Mastelli Srl, Sanremo.
PDRN is identified as an active ingredient capable of stimulating the regeneration of skin tissues.
1994
AIFA Approval — the first PDRN drug
PDRN (Placentex®) is approved as a drug in Italy.
Years before it became a global phenomenon.
2009
The spread in Korea
Aesthetic clinics adopt PDRN as an advanced treatment.
A global trend is born — but the research was already Italian.
Today
Aurea — return to the origin
Formulations developed in Italy, based on scientific evidence.
For those who choose research, not marketing.
Science before hype
We believe that healthy skin is the result of intelligent ingredients and verifiable research.
We validate every formula with real studies and data.
Our pillars
Scientific rigor
Every formula is based on verifiable evidence and sources.
Italian origin
Research and development rooted in the Italian pharmaceutical tradition.
Superior quality
Selected ingredients and high production standards.
Real results
We are our own first customers.
We carefully test every product to ensure efficacy and tolerability.
The results we promise are the same ones we see every day.
If you want, I can also:
- improve the copy (more premium / more sales-oriented)
- adapt it perfectly for Shopify
- or make it more “medical authority”