Our Story

The Italian brand of cellular regeneration.

Our mission is to bring advanced scientific research into daily skincare, with formulas developed as in a clinical setting.

Explore the Comfort

SANREMO, 1984

Before viral serums.

Before Seoul.

There was an Italian laboratory.

In a biopharmaceutical laboratory in Sanremo, Italian researchers isolated a DNA fragment capable of activating cell repair in human tissues. They named it PDRN.

In 1994, AIFA approved it as an official drug. For twenty years, it was used in Italian clinics—quietly, with seriousness.

Our History

1984

The Italian Discovery

Mastelli Srl, Sanremo. PDRN is identified as an active ingredient capable of stimulating the regeneration of skin tissues.

1994

AIFA approval — the first PDRN drug

PDRN (Placentex®) is approved as a drug in Italy.
Years before it became a global phenomenon.

2009

Spread in Korea

Aesthetic clinics are adopting PDRN as an advanced treatment.
A global trend emerges—but the research was already Italian.

Today

Aurea — back to the origin

Formulations developed in Italy, based on scientific evidence.
For those who choose research, not marketing.

Our Mission

Science before
hype. Always.

We believe that skincare isn't about chasing every trend.
We believe that there are ingredients with decades of clinical history.
And we believe you deserve to know that before you buy.

Scientific transparency

Every claim we make is cited. Every benefit is supported by verifiable research. If we can't prove it, we don't say it.

Honesty about results

We don't promise results from an injection in a cream. We'd rather lose a sale than gain a disappointment.

Italian origin. Uncompromising.

Formulation, production, and know-how are Italian. PDRN is Italian—and so is the brand that brings it into your routine.

What our customers really love
about Aurea Cosmetics

Visibly smoother skin

Rapid and deep absorption

Prolonged hydration sensation

Why Aurea is different

We redefine daily skincare with scientific research and real results.

Our daily commitment

Other

Formulas based on verifiable scientific evidence

PDRN Technology for Cell Regeneration

Italian-sourced research and development

Tested on sensitive skin around the eyes

Rapid and visible absorption

Try our Patches

60-day money-back guaranteed